Services
What We Do
Stamford Marketing Services works exclusively with foodservice wholesalers. Every service below has been built, tested, and delivered inside real wholesale businesses — not adapted from any generic agency model.
Lisa doesn't hand over a plan and walk away. She implements it alongside you, using 40 years of hands-on experience across every role in the sector, until the growth is real and the results are yours to keep.
TRADE MARKETING STRATEGY
Category growth, supplier partnerships, promotional planning, and route-to-market execution — built around how your buyers actually buy from every sector and not a generic template lifted from one sector.
Every engagement begins with a detailed annual activity plan — built around the real trade calendar, bank holidays and school holidays, and the full agreed supplier support programme. Nothing is left to chance. You know exactly what's happening, when, and what's funding it.
SUPPLIER SUPPORT INCOME
Most foodservice wholesalers are significantly underfunded by their suppliers. Not because the money isn't there — because nobody is negotiating it properly.
Lisa works directly with major suppliers — Unilever, Nestlé, Coca-Cola and others — to plan the year's promotional activity for their brands and new launches, and agrees a marketing fee that funds that activity and delivers significant income back to the wholesaler on top.
At Birchall Foodservice, she grew annual supplier marketing investment to £300,000. For most wholesalers, this money is already sitting in supplier budgets. It just needs someone who knows how to unlock i
MARKETING CONSULTANCY
A full marketing function without the overhead. Strategy, planning, and implementation — from brand positioning across every sector to campaign delivery. Lisa stays until it's done, not until the invoice is paid.
DIGITAL COMMERCE
From website and SEO through to ordering platforms and apps. Built to be found, used, and scaled. Lisa designed and delivered Birchall OrderMate — an award-winning ordering platform launched on the App Store and Google Play.
DESIGN, PRINT & BRAND
Brand guidelines, campaign materials, and collateral that speak consistently to your customers — trade and consumer. Everything built around what makes your business different.